Muppet Diplomacy: Sesame Workshop’s approach to promoting peace around the world

Presented by: Jorge Baxter
Presented at: 3rd International CRE Summit
Date of Session: March 26, 2010

Session Description: Sesame Workshop is known throughout the world for its efforts to leverage the power of media and Muppets to engage children and promote the knowledge, attitudes and skills required to build mutual respect and understanding across cultural divides. In this session, Sesame Workshop’s "Muppet Diplomacy" work will be highlighted. Through the presentation of clips from several co-productions from different parts of the world, an overview of Sesame Workshop’s production model and its application to key projects in conflict and post-conflict countries was presented along with the research providing evidence of impact.

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